Why We Started Forty Forty

What began as a simple yes to God has grown into a mission to help people grow closer to Jesus through movement, community, and daily faithfulness.

We Wanted to Build Something That Mattered

When we started Forty Forty, we were not just trying to create another business. We wanted to build something with purpose. Something that could point people to Jesus, encourage healthier habits, and make an eternal impact.

We saw how easy it is for faith and health to get pushed aside in the middle of everyday life. People are busy. They are tired. They want to grow, but often do not know where to begin or how to stay consistent.

Forty Forty was born from a simple desire to help people pursue two things that matter deeply: Jesus and health. What started as a small idea has grown into something far bigger than we ever imagined, and we are incredibly grateful for every life God has touched along the way.

From the very beginning, our prayer was simple: create something that helps people walk closer with Jesus, one day at a time.

Why We Felt Called to Start Forty Forty

We knew there were so many people who wanted to grow closer to Jesus and take better care of themselves, but real life often gets in the way. Busy schedules, distractions, lack of structure, and the weight of everyday responsibilities can make it hard to stay consistent.

We did not want to create something complicated or overwhelming. We wanted to create something simple, meaningful, and rooted in truth. Something that could help people spend time with Jesus, move their bodies with purpose, and stay encouraged along the way.

That is what Forty Forty became. A practical way to bring faith and healthy habits together in everyday life, with a community that helps people keep going.

At its core, Forty Forty was created to help people build rhythms that draw them closer to Jesus.

How God Grew Forty Forty

What started as a small step of faith quickly became something much bigger than we ever expected. Year by year, God continued to open doors, grow the community, and expand the mission of Forty Forty in ways we could have never planned on our own.

What began with family and friends has now reached people all across the country, and every step has reminded us that this has always been about more than a challenge.

2021

The Beginning

We started by testing the very first challenge with family and friends. It was simple, small, and full of faith. We had no idea how much God would do with that first yes.

2022

The First Big Step

Forty Forty launched its first Easter Challenge and reached all 50 states. What began as a small idea was clearly growing into something much bigger.

2023

More Growth, More Community

New challenges continued to launch, and the Forty Forty community kept growing. More people were joining, inviting friends, and making these rhythms part of their everyday lives.

2024

Reaching Families in New Ways

We expanded with new offerings like the Juniors Challenge, creating ways for even more families to grow in faith together.

2025

A Growing Mission

With new Bible challenges, apparel, Advent offerings, and scholarship opportunities, the vision kept expanding. What started as one challenge had become a growing ministry and community impacting lives in many different ways.

2026

Continuing the Mission

In 2026, the story is still being written. With new challenges, new ways to serve, and more opportunities to encourage people in their walk with Jesus, Forty Forty continues to grow one faithful step at a time.

And by God’s grace, the story is still being written.

The Lives Impacted Along the Way

One of the greatest gifts of building Forty Forty has been seeing how God has used it in people’s lives.

We have watched women grow closer to Jesus, build stronger daily habits, and find encouragement in seasons when they needed it most. We have seen friendships form, families participate together, and people finish something meaningful that strengthened both their faith and their confidence.

What started as a challenge has become something much deeper for so many people. It has become a source of consistency, community, and spiritual growth — and we do not take that lightly.

Every testimony, every message, every story of life change reminds us why this mission matters so much.

The real impact of Forty Forty has never just been what people complete — it is who they are becoming along the way.

Be Part of the Story

What began as a simple yes to God has grown into something far bigger than we ever imagined. And by His grace, the story is still being written.

If you have been looking for a meaningful way to grow closer to Jesus, build stronger daily habits, and be part of a community that encourages you along the way, we would love to have you join us.

Forty Forty is more than a challenge. It is a mission, a community, and a daily invitation to walk faithfully with Jesus.